Build a Smarter Paid Media Strategy Tied to Profit

Register for the Webinar

From ROAS to Real Results:

Learn iROAS + Incrementality

Align marketing KPIs with business-level margin goals

Avoid the #1 mistake in geo-testing:
choosing the wrong control markets

Set ACOS and iROAS targets using our Contribution Goal Calculator

Avoid the measurement traps that distort your media strategy

Most brands optimize toward ROAS, but when the CFO asks, “Did we make money?” the room gets quiet. This webinar walks you through the profit-first framework that leading brands use to measure media impact — not just media activity. You’ll leave with a clear action plan to calculate your iROAS, test for incrementality, and set targets your finance team can actually stand behind.

All attendees get free access to our Contribution Goal Calculator — the tool we use to reverse-engineer iROAS from margin.

Stop guessing what’s working. Start investing in what’s actually moving the needle.

Thursday, August 7th

10:00 am PST / 1:00 pm EST

Live Virtual Webinar

Mallory Wilberding

Director of Sales

Mallory is the Director of Sales at fusepoint, where she leads the company’s growth and helps brands build custom data and measurement solutions. With over a decade of experience in marketing and advertising technology, Mallory has spent her career helping brands sharpen their strategy through data-driven insights and scalable measurement frameworks.

Before diving full-time into measurement, Mallory worked at Meta, where she partnered with large brands to optimize ad strategy and activation. Her success stemmed from going beyond traditional performance metrics—diving deep into customer data, creative analysis, and incrementality testing to unlock new growth opportunities.

Mallory’s passion for true measurement led her to the software side of the industry, where she has since consulted with hundreds of brands annually. This breadth of exposure has given her a unique perspective on both the common and complex challenges companies face in the measurement space.

Today, Mallory blends her expertise in ad tech, data strategy, and measurement to empower brands with solutions that not only track performance but drive smarter marketing decisions.