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Strategy, Not Software
Real Experts. Real Impact
Most tools dump data and disappear. We don’t. Our team of strategists and data scientists turn numbers into next steps—guiding you from insight to action.
Effortless Onboarding
No dashboards to decode. No setup headaches. We handle data collection for you—white-glove service, zero hidden fees.
Custom-Fit, Not One-Size
fusepoint isn’t software—it’s a solution.
We tailor measurement to your needs, from in-store traffic to campaign-specific testing.
Faster, Smarter Results
Our incrementality-first approach and advanced MMM show what’s working—and what’s not—so you can optimize faster and scale smarter.
Ready to turn data into dollars?
Book a strategy call to see how fusepoint can turn your data into your competitive advantage.
A leading, privately held growth marketing firm helping brands ignite revenue and brand recognition.
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Case Studies
NAIL CARE COMPANY
Using fusepoint and Power Digital Marketing the team was able to prove the value of their brand awareness efforts. This allowed the team to reallocate their budgets that were focused on conversion efforts to more brand focused channels and campaigns.
The measurement informed strategy changes led to:
28% YoY
Net revenue increase
-19%
Lower CAC even with an increase in spend
41% YoY
Increase in new customers
Net Margin
Business
-10%
Benchmark
15%
WHY FUSEPOINT?
Custom Measurement, Real Impact.
22%
faster growth for brands that use fusepoint
Many brands struggle to align marketing investments across DTC, retail, and Amazon. Not because they lack data, but because they lack a clear view of what’s actually driving incremental growth.
At fusepoint, we solve this with custom measurement strategies. Our data scientists and tech uncover the insights you need for smarter planning and sharper media allocation.
fusepoint's Framework:
- Model (MMM): Build the statistical baseline using 24+ months of historical geo-level data.
- Test (MMT): Validate results with real-world experiments that deliver statistical confidence.
- Optimize: Make sharper media, creative, and audience decisions based on validated data.
- Refine: Feed new results back into the model for continuous improvement.
WHY FUSEPOINT
HOW WE WORK
Methodology
To get an accurate read on your business today, you need both MMM and incrementality testing. MMM provides a directional forecast using historical data, while incrementality tests validate and update that model with real-time insights from current campaigns.
At fusepoint, we run advanced Bayesian MMMs, using both your data and benchmarks from thousands of brands. We apply a “king of the hill” backtesting approach to identify the best-fit model for your business.
Next, we design geo-based test/control groups using our proprietary weighted control methodology pairing markets by statistical similarity for precision. Tests run as either holdouts (to measure baseline lift) or growth (to measure incremental impact of new spend), typically reaching significance within 6–12 weeks.
We feed validated test results back into the MMM as priors, creating a continuous feedback loop that sharpens both strategic and tactical media decisions over time.
Run Initial MMMs for immediate and directional read on incrementality across Retail, DTC
Establish baseline for incremental impact of existing media spend via channel test (holdout MMTs)
Validate incremental performance of net new media in select markets via channel scale (growth MMTs)
Determine tactic level incrementality of existing media spend in select markets & channels (MMTs)
Optimize mix towards incrementality as results are solidified
Nail Care Company
Global Medical Technology Company
Haircare Brand
GLOBAL MEDICAL TECHNOLOGY COMPANY
Their goal was to identify how their digital marketing efforts impacted revenue across DTC, Amazon, Digital Retail and Brick and Mortar Retail. They were having a hard time proving marketing impact as well as gaining buy-in from their board on the importance of marketing. The team knew that their bottom line was hurting by focusing on digital performance indicators that did not highlight the impact of their brand marketing efforts.
Using fusepoint and Power Digital Marketing they were able to:
Validate that Digital Media is driving an impact across DTC, Amazon, Best Buy Online, and Best Buy Brick & Mortar
Prove that optimizing media off of DTC performance is an incomplete system as the impact of some channels have the greatest impact on non-DTC sales channels
Validate that pausing media in Q1 2024 had a negative impact on the business - they missed out on driving incremental revenue at a positive return
Enable their marketing team to provide data-driven insights around the impact of media (beyond DTC) to their board, sealing approval for additional media investment in 2025
HAIRCARE BRAND
They were continuing to see growth and improvements in Amazon and retail, but declines in their direct to consumer sales. The DTC team managed most of the paid media budget with high attributed ROI expectations, so because of this their budgets were on the plan to be cut. fusepoint had a hypothesis that retail and Amazon were getting all the credit.
Using fusepoint they found:
2.87x
Higher iROAS when measuring the halo lift on retail and Amazon
- DTC led media was getting severely undercredited, and that it was driving massive lift in retail and Amazon
- The majority of the revenue driven by their team was not on DTC but in-store and on Amazon
OUR PROCESS
fusepoint is a Data Intelligence consultancy by Power Digital