Cut through the noise. Build a measurement plan that survives the next wave of change.
Time: 12:00 PM PST / 3:00 PM EST
Location: Live Virtual Webinar
The Modern Marketer’s Guide to Measurement Strategy in 2026
You’ll Learn How to:
Interpret the key lessons from 2025 (what worked, what didn’t)
Build 2026 testing budgets that include both experimentation and interpretation
Ground every metric in P&L truth (and know when data is lying)
Capitalize on trends that will shape measurement in 2026
As a Bonus
All attendees get early access to our “2026 Marketing Measurement Predictions” report, a premium fusepoint resource detailing the key trends, tactical recommendations, and predictions to guide your planning.
Build Your 2026 Measurement Playbook
2025 changed the rules of marketing measurement. Tariffs, AI hype cycles, and economic uncertainty forced brands to rethink how they track performance and what really drives growth.
In this webinar, fusepoint’s Mallory Wilberding (Director of Sales) and Bryce Hamlin (VP of Data Intelligence) will break down the lessons from 2025 and help you build a smarter, profit-aligned measurement strategy for the year ahead.
