fusepoint Cyber 5 2025

Media Spend, Consumer Behavior, and Performance Benchmarks

Discover what fusepoint’s experts learned from the BFCM 2025 rush, providing a critical look at what will shape your marketing strategy in 2026. Strategic allocation and platform mastery are now the keys to driving growth in an evolving digital landscape.

Inside you’ll get:

✔️ Cyber Monday’s New Peak: How the day hit $14.25 Billion and what the sustained growth across the Cyber 5 means for future promotions.

✔️ The BNPL Surge: Why Buy Now, Pay Later (BNPL) spend grew to $1.03 Billion on Cyber Monday, highlighting its growing influence on consumer budgets.

✔️ The Big 3 in Media: What TikTok’s rapid growth means alongside Meta and Google, which still command the largest share of ad spend.

✔️ Efficiency Winners: Which platforms delivered the best ROI and why Meta remains the most cost-effective channel.

Download the full report to uncover the strategies, trends, and insights that will guide your marketing decisions in 2026.