Workshop Workbook: Design Your First MMT Test

A Hands-On Guide to Choosing, Designing, and Running Matched Market Tests With Confidence

Choosing the right test type is one of the most important steps in building a Matched Market Testing (MMT) strategy. Without it, you risk wasted spend and inconclusive results.

This workbook is built to get you from theory to action, helping you design a test plan you can run with confidence.

Inside you’ll get:

✔️ Clarity on whether to run a Holdout Test or a Growth Test

✔️ A mapped set of test and control markets

✔️ A risk and ROI estimate

✔️ one-page draft plan to share with your team

Print it out or open your note-taking app, it’s time for a working session.