Data Intelligence Consulting
Stop Guessing. Start Growing.
Marketing teams today face a critical challenge: wasted ad spend and unclear ROI. If your data isn’t actionable, precise, and timely, you’re making decisions in the dark.
fusepoint changes that. We deliver enterprise-grade marketing intelligence to mid-market businesses, providing clear, structured marketing intelligence without unnecessary complexity.
Where Data Meets Direction.
Measurement is tough, and it’s only getting worse. We believe in a unified approach that combines…
Agile media mix models (MMM) derived through machine learning
Incrementality experiments that calibrate and validate the model
When and how to use platform or third-party attribution tools
Why fusepoint?
Our clients experience 22% faster revenue growth and significantly reduced ad spend waste.
We don’t just collect data, we turn it into clear, strategic insights that directly impact the bottom line.
Want to see the real impact of your marketing efforts? Let’s talk.
Ready to cut through the noise?
For brands that need clear, proven strategies to drive measurable growth.
Request your free marketing audit to get started.
Data Intelligence Consulting That Turns Information Into Impact
fusepoint’s data intelligence consulting helps businesses unlock the full value of their data by translating complexity into clarity. We bring together measurement, analytics, and financial modeling to give leaders actionable insights that drive smarter marketing, sales, and business decisions.
Our team understands the intersection of data infrastructure, analytics, and strategy. From integrating data sources into a cohesive system to applying advanced modeling techniques, we provide the frameworks and expertise to ensure that data becomes a competitive advantage—not just a collection of reports.
What fusepoint Delivers
- Marketing Measurement – Our marketing performance consulting provides frameworks that connect marketing activity to revenue, profitability, and growth.
- Incrementality Experiments – Reference statistical validation to prove what works across campaigns, channels, and audiences using incrementality experiements.
- Media Mix Modeling – Utilize advanced analytics to optimize budget allocation and improve marketing ROI.
- Data Economics – Benefit from customer analytics and financial modeling services that link customer behavior to business outcomes.
- Data Infrastructure Support– Get recommendations through our data infrastructure consulting on data integration, governance, and architecture that improve accuracy, scalability, and trust across the organization.
Why Data Intelligence Matters
Businesses today generate massive amounts of information—but without the right strategy, it rarely translates into better decisions. Data intelligence bridges the gap between raw data and real business outcomes by focusing on:
- Actionable insights that tie directly to revenue growth, customer engagement, and performance.
- Confidence in decision-making with models built on sound data quality and governance practices.
Scalable frameworks that evolve with new platforms, technologies, and market conditions.
Powering Better Decisions With fusepoint
Our approach ensures organizations move beyond dashboards and gain clarity into what truly drives growth. By aligning marketing, finance, and executive teams around shared data insights, fusepoint helps businesses create strategies rooted in evidence—not assumptions.
With fusepoint’s data intelligence consulting, companies get the clarity, accuracy, and confidence needed to unlock long-term value from their data.