Data Intelligence Consulting
Stop Guessing. Start Growing.
Marketing teams today face a critical challenge: wasted ad spend and unclear ROI. If your data isn’t actionable, precise, and timely, you’re making decisions in the dark.
fusepoint changes that. We deliver enterprise-grade marketing intelligence to mid-market businesses, providing clear, structured marketing intelligence without unnecessary complexity.
Where Data Meets Direction.
Measurement is tough, and it’s only getting worse. We believe in a unified approach that combines…
Agile media mix models (MMM) derived through machine learning
Incrementality experiments that calibrate and validate the model
When and how to use platform or third-party attribution tools
Why fusepoint?
Our clients experience 22% faster revenue growth and significantly reduced ad spend waste.
We don’t just collect data, we turn it into clear, strategic insights that directly impact the bottom line.
Want to see the real impact of your marketing efforts? Let’s talk.
Ready to cut through the noise?
For brands that need clear, proven strategies to drive measurable growth.
Request your free marketing audit to get started.
How fusepoint Uses Data Intelligence Consulting to Improve Marketing Performance
Our data intelligence consulting services help marketing teams turn confusing reports and scattered data into clear, actionable insights that drive business growth.
Many mid-market companies struggle with wasted ad spend and unclear marketing performance. We provide enterprise-grade marketing intelligence without the complexity, so brands can make faster, more confident decisions.
Our approach combines multiple advanced marketing measurement tools into one streamlined system:
- Marketing mix modeling (MMM): Agile models built using machine learning to reveal how each marketing channel drives results.
- Incrementality Experiments: Controlled experiments that validate models and confirm which marketing channels and tactics are driving true incremental impact.
- Attribution Guidance: Strategic advice on when to rely on platform or third-party attribution tools for specific decisions.
By connecting these tools, fusepoint helps brands stop guessing when it comes to optimizing, giving marketing teams the data clarity they need to improve campaigns, budgets, and performance.
Why Data Intelligence Consulting Matters for Modern Marketing Teams
In today’s fast-changing marketing environment, data intelligence isn’t optional; it’s essential for making smart, profitable decisions.
Without clear, reliable marketing intelligence, many businesses face:
- Wasted marketing budgets and unclear ROI
- Fragmented measurement systems that don’t align
- Difficulty understanding what’s driving conversions and growth
- Slow, guesswork-driven marketing decisions that limit results
Our data intelligence consulting services solve these problems by:
- Providing clear, structured marketing intelligence designed for mid-market businesses
- Helping brands unify measurement tools for better marketing insights
- Delivering clear recommendations that improve campaign effectiveness and business performance
- Guiding marketing teams through the right use of MMM, incrementality experiments, and attribution models
With fusepoint, marketing teams gain access to advanced marketing analytics, customer research and a clear roadmap for smarter, more efficient decision-making.