Media Mix Modeling (MMM) Data Readiness Checklist

Before you build the model, build the foundation.

Media Mix Modeling (MMM) can reveal what’s really driving your marketing performance, but only if your data is clean, complete, and well-structured. Too often, brands dive into modeling only to find critical data gaps and inconsistencies midstream.

Our MMM Data Readiness Checklist gives you a step-by-step guide to:

• Inventory platforms and assign clear data owners
• Standardize campaign naming and KPIs
• Gather and centralize 2–3 years of historical data
• Account for internal and external performance factors

Set your team up for an accurate, actionable MMM that stakeholders can trust.