IS THIS INCREMENTAL?

A real-world marketing experiment — shared with you, monthly.

We’re testing our own campaign using the same incrementality methods we use for leading brands — and sharing what we learn along the way.

One email per month. No spam. Just real insights.

What You’ll Get When You Sign Up:

✔️ Monthly updates with transparent results from our live campaigns

✔️ Insights into what’s actually driving lift (and what isn’t)

✔️ Behind-the-scenes breakdowns of tests, creative tactics, and channel strategies

✔️ Real-world application of incrementality

Why It Matters

This campaign might fail — and that’s the point.

Most marketers don’t actually know what’s driving results. Platform attribution overlaps. Data conflicts. It’s easy to scale the wrong things.

fusepoint helps brands cut through the noise to see what’s truly incremental.
Now, we’re putting that same methodology to the test — on ourselves.