Custom frameworks tailored to your data, goals, and media mix
Our Data-Driven Foundation:
22% faster growth for brands that use fusepoint
Over 10K MMM’s launched and analyzed
2000+ incrementality tests launched and analyzed
A team of dedicated data scientists for human-led analysis
“Partnering with fusepoint to build a Media Mix Model and establish testing frameworks has helped us clearly identify which activities are truly incremental. They’ve given us a much clearer picture of what’s actually driving results, enabling us to make smarter, more informed budget decisions.”