Workshop Workbook: Design Your First MMT Test
A Hands-On Guide to Choosing, Designing, and Running Matched Market Tests With Confidence
Choosing the right test type is one of the most important steps in building a Matched Market Testing (MMT) strategy. Without it, you risk wasted spend and inconclusive results.
This workbook is built to get you from theory to action, helping you design a test plan you can run with confidence.
Ready to take your marketing to the next level?
Choosing the right test type is one of the most important steps in building a Matched Market Testing (MMT) strategy. Without it, you risk wasted spend and inconclusive results.
This workbook is built to get you from theory to action, helping you design a test plan you can run with confidence.
Inside you’ll get:
Clarity on whether to run a Holdout Test or a Growth Test
A mapped set of test and control markets
A risk and ROI estimate
one-page draft plan to share with your team
Print it out or open your note-taking app, it’s time for a working session.
