Diligence
Confident investment decisions start with better intelligence.
When private equity firms assess a potential acquisition, they face a familiar challenge: uncertainty. Marketing performance looks strong on paper—but is it real, replicable, and scalable? That’s where fusepoint comes in.
Where Data Meets Direction.
Make Every Marketing Dollar Due Diligence-Ready
Our Diligence Audits transform fragmented marketing signals into investor-ready insight. We evaluate how a target’s marketing engine is performing relative to our proprietary benchmarks—then quantify upside, identify risks, and arm your team with the right questions to ask.
We compare the target’s marketing performance against our rich database of peer companies —highlighting strengths, red flags, and optimization opportunities.
We go beyond surface-level audits. We take a deeper look into a brand’s market size/position, brand strength and reputation, marketing efficiency, clarity of ICP and messaging, site optimizations, and the big picture story.
Diligence windows are short. Our typical turnaround is 3–4 weeks, with accelerated options available when needed. Every output is calibrated to help deal teams act with speed and conviction.
Our deliverables are designed for PE deal teams—not marketers. That means big-picture clarity, plain-language insights, and model-ready inputs you can plug directly into your financial projections.
Our team bridges the gap between growth marketing expertise and investor expectations. We translate digital performance into P&L-level insight.
Where others skim the surface, we dig deep, analyzing media mix, brand equity, channel saturation, tech stack integrity, employee sentiment, and more.
Ready to cut through the noise?
For brands that need clear, proven strategies to drive measurable growth.
Request your free marketing audit to get started.
How fusepoint Approaches Due Diligence Consulting
Our due diligence consulting services specialize in marketing-focused assessments for private equity firms, investors, and corporate buyers involved in M&A transactions.
We help clients gain clarity on the commercial and operational performance of a target company’s marketing activities, providing actionable insights into future growth opportunities and risks.
Our team of experts conducts comprehensive marketing diligence across key areas:
- Benchmark-Based Marketing Performance Analysis:
Evaluate the target’s marketing results against proprietary benchmarks from our database of peer companies, highlighting strengths, risks, and opportunities for optimization. - Scalability and Efficiency Review of Marketing Strategy:
Assess whether the target’s marketing engine is truly scalable and efficient, or if strong topline numbers are masking operational gaps. - Revenue and Growth Risk Assessment:
Analyze revenue drivers, customer acquisition trends, and marketing ROI to identify hidden risks and quantify upside potential. - Operational Readiness Review of Marketing Technology and Data Infrastructure:
Examine the target’s tech stack, data infrastructure, and reporting systems to ensure they can support future growth and integration. - Investor-Grade Strategic Recommendations:
Deliver clear, actionable recommendations designed specifically for PE deal teams, covering market position, brand strength, customer research, marketing efficiency, site optimizations, and more. Every output is built for fast decision-making and direct integration into financial models.
Our private equity due diligence services are trusted by firms seeking sharper insights into marketing operations, customer value, and future scalability. Our business strategy consulting helps investors make more informed decisions before a deal closes.
Why Marketing Due Diligence Unlocks Long-Term Value in M&A and Private Equity Deals
Marketing diligence isn’t just about the deal; it’s about shaping what happens after the deal closes.
Our M&A and private equity due diligence consulting services help investors go beyond transaction risk and focus on long-term value creation. Our insights help deal teams:
- Avoid overpaying for businesses with overstated marketing performance
- Spot high-potential marketing levers that can drive post-close revenue growth
- Identify operational gaps that could limit future scalability or integration
- Prioritize post-acquisition marketing initiatives to accelerate returns
- Align marketing strategy with broader portfolio goals for lasting impact
By focusing on both immediate risks and future upside, our team equips private equity firms, venture investors, and corporate buyers with clear strategies to unlock value, not just mitigate problems.
We help investors turn marketing diligence into a competitive advantage that extends far beyond the closing table with marketing performance consulting and financial forecasting services.