Diligence
Confident investment decisions start with better intelligence.
When private equity firms assess a potential acquisition, they face a familiar challenge: uncertainty. Marketing performance looks strong on paper—but is it real, replicable, and scalable? That’s where fusepoint comes in.
Where Data Meets Direction.
Make Every Marketing Dollar Due Diligence-Ready
Our Diligence Audits transform fragmented marketing signals into investor-ready insight. We evaluate how a target’s marketing engine is performing relative to our proprietary benchmarks—then quantify upside, identify risks, and arm your team with the right questions to ask.
We compare the target’s marketing performance against our rich database of peer companies —highlighting strengths, red flags, and optimization opportunities.
We go beyond surface-level audits. We take a deeper look into a brand’s market size/position, brand strength and reputation, marketing efficiency, clarity of ICP and messaging, site optimizations, and the big picture story.
Diligence windows are short. Our typical turnaround is 3–4 weeks, with accelerated options available when needed. Every output is calibrated to help deal teams act with speed and conviction.
Our deliverables are designed for PE deal teams—not marketers. That means big-picture clarity, plain-language insights, and model-ready inputs you can plug directly into your financial projections.
Our team bridges the gap between growth marketing expertise and investor expectations. We translate digital performance into P&L-level insight.
Where others skim the surface, we dig deep, analyzing media mix, brand equity, channel saturation, tech stack integrity, employee sentiment, and more.
Ready to cut through the noise?
For brands that need clear, proven strategies to drive measurable growth.
Request your free marketing audit to get started.