Diligence
Confident investment decisions start with better intelligence.
When private equity firms assess a potential acquisition, they face a familiar challenge: uncertainty. Marketing performance looks strong on paper—but is it real, replicable, and scalable? That’s where fusepoint comes in.
Where Data Meets Direction.
Make Every Marketing Dollar Due Diligence-Ready
Our Diligence Audits transform fragmented marketing signals into investor-ready insight. We evaluate how a target’s marketing engine is performing relative to our proprietary benchmarks—then quantify upside, identify risks, and arm your team with the right questions to ask.
We compare the target’s marketing performance against our rich database of peer companies —highlighting strengths, red flags, and optimization opportunities.
We go beyond surface-level audits. We take a deeper look into a brand’s market size/position, brand strength and reputation, marketing efficiency, clarity of ICP and messaging, site optimizations, and the big picture story.
Diligence windows are short. Our typical turnaround is 3–4 weeks, with accelerated options available when needed. Every output is calibrated to help deal teams act with speed and conviction.
Our deliverables are designed for PE deal teams—not marketers. That means big-picture clarity, plain-language insights, and model-ready inputs you can plug directly into your financial projections.
Our team bridges the gap between growth marketing expertise and investor expectations. We translate digital performance into P&L-level insight.
Where others skim the surface, we dig deep, analyzing media mix, brand equity, channel saturation, tech stack integrity, employee sentiment, and more.
Ready to cut through the noise?
For brands that need clear, proven strategies to drive measurable growth.
Request your free marketing audit to get started.
How fusepoint Approaches Due Diligence Consulting
fusepoint’s due diligence consulting services specialize in marketing-focused assessments for private equity funds, corporate buyers, and investors engaged in M&A transactions. We help clients evaluate the true performance of a target company’s marketing activities, uncover hidden risks, and identify future growth opportunities.
Our team of diligence experts conducts comprehensive marketing and commercial due diligence across five core areas:
Benchmark-Based Marketing Performance Analysis
Evaluate the target company’s marketing results against proprietary benchmarks from peer companies in our database. We highlight strengths, risks, and opportunities for optimization, giving deal teams clarity in a competitive market. fusepoint goes beyond traditional diligence by incorporating industry- and channel-level benchmark incrementality tests as priors, enabling us to build marketing mix models (MMM) that validate whether performance is truly incremental.
Scalability and Efficiency Review of Marketing Strategy
Assess whether the target’s marketing engine is scalable and efficient, or if topline growth masks underlying operational gaps. We evaluate efficiency ratios, channel diversification, and spend allocation to determine whether marketing success can sustain scale.
Revenue and Growth Risk Assessment
Analyze revenue drivers, customer acquisition trends, and marketing ROI. With MMM grounded in incrementality benchmarks, we quantify risks and surface upside potential to inform more accurate valuations and smarter investment decisions.
Operational Readiness Review of Marketing Technology and Data Infrastructure
Examine the technology, data infrastructure, and reporting systems that underpin marketing performance. We assess whether the setup can support post-close integration, ongoing measurement, and long-term scalability.
Investor-Grade Strategic Recommendations
Deliver clear, actionable insights tailored for PE deal teams. Our recommendations cover market position, brand strength, customer research, marketing efficiency, and scalability—designed for fast decision-making and direct integration into financial models.
Why Marketing Due Diligence Unlocks Long-Term Value
Marketing diligence isn’t just about closing the transaction—it’s about shaping the path forward. fusepoint’s M&A and private equity due diligence consulting services help investors:
- Avoid overpaying for businesses with overstated marketing performance.
- Spot high-potential marketing levers that drive post-close growth.
- Identify operational gaps that may hinder entry into new markets.
- Align marketing strategy with portfolio-wide goals for sustainable value creation.
- Prioritize initiatives that improve cash flow, customer acquisition, and retention.
By focusing on both immediate deal risk and long-term opportunity, our team equips investors with sharper decision-making capabilities that extend beyond the closing table.
Turning Diligence Into a Competitive Advantage
Our marketing-focused diligence combines financial modeling services, customer insight services, and operational review to help investors make more confident acquisitions. We don’t just highlight problems—we uncover hidden opportunities that strengthen investment cases and accelerate post-deal integration.
With a track record of supporting PE investors, corporate buyers, and VC firms, fusepoint has become the trusted partner for marketing-focused due diligence consulting. From identifying the strengths of a target company’s marketing engine to spotting weak points in data infrastructure, our consultants help ensure accuracy, minimize risk, and unlock long-term value.