Most measurement tools

stop at insight.

fusepoint delivers decisions.

fusepoint delivers consultative measurement across incrementality, MMM, and unified modeling cutting through dashboard noise to pinpoint true growth drivers and deliver results you can validate in your P&L.

What most incrementality tools give you:

Beautiful dashboards, no decisions

Generic templates, not business logic

Endless onboarding

Confusing outputs

No people, just passive software

What fusepoint delivers instead:

Real strategists, not just software

Measurement tailored to your media mix (online+offline)

Incrementality-first measurement, validated with MMM

Clear, confident answers & guidance

White-glove onboarding, no integrations required

Not a dashboard. Not software.
A decision-making engine.

fusepoint gives you more than metrics, it gives you a growth roadmap. We combine Bayesian MMM with real-world incrementality testing to reveal what’s truly driving results across your media mix.

Then we fine-tune your model, build a testing roadmap, and iterate quickly using test/control market structures.

With fusepoint, you don’t just get insights, you get a living system that evolves with your business and drives confident decisions at every stage.

incrementality

Our proprietary geo matching algorithm reduces risk, increases agility, and improves statistical significance all while making it easy to understand.

mmm

fusepoint runs dozens of ML-enabled media mix models (MMM) per brand to find the most accurate, robust, and predictable model for your business.

How

works:

Clarity in. Confidence out.

Step 1: Connect your data

We tap into your existing data sources—no complex integrations needed—to create a single source of truth with a custom MMM baseline from your performance data.

Step 2: Test what’s really working

Using market-matched incrementality tests, we validate your model and show what’s truly driving lift across channels.

Step 3: Refine, act, and repeat

Test results continuously improve the model, giving you a clear, evolving roadmap your team can execute with confidence.

How we’re different than other measurement solutions…

Dashboards dump data. fusepoint drives direction.

Most platforms show what happened, then disappear. fusepoint turns that noise into next steps, with strategists who stay embedded until outcomes happen.

Other tools make you integrate, configure, and wait. We don't.

No learning curve and no dev team required. We plug in fast, so you can make moves—not manage software.

Your brand isn’t generic. Your measurement shouldn’t be either.

We model your media mix, including offline, in-store, DTC, and paid, based on your goals and business rules, not templates.

You Can’t Wait Months for Answers. With fusepoint, You Don’t.

We move fast. You get validated incrementality insights and ROI-backed decisions quickly, not quarters.

The

difference?

Measurement SaaS

Measurement Consultants

Media or Marketing Agency

Big 4 Consulting

data infrastructure + engineering

martech stack audit + consulting

market + customer research

go to market strategy + planning

revenue + ebitda forecasting

media mix modeling

incrementality experimentation

custom data visualization

priced for the mid market

Ready to turn data into dollars?

Let’s diagnose your media mix and show you what’s working, what’s not, and where to invest next.

A data and strategy consultancy built to work for a leading growth marketing firm.

San Diego

2251 San Diego Ave.
San Diego, CA 92110

New York

407 Broome St.
New York, NY 10013

Boston

134 Turnpike Rd.
Suite 100
Southborough, MA 01772

Columbus

6631 Commerce Pkwy.
Suite A
Dublin, OH 43017

Washington, D.C.

1201 Wilson Blvd.
Suite 28-111
Arlington, VA 22209

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fusepoint isn’t a platform or a dashboard…

We’re the people who make your data make sense.

Measurement platforms can report, but they rarely help you decide. They surface metrics. We surface meaning. What teams really need isn’t more dashboards, its strategic clarity, operational follow-through, and expert guidance from real people.