Marketing Measurement Predictions for 2026: AI, Data, and the Next Wave of Marketing Measurement

Discover what fusepoint’s experts predict will shape the next era of marketing measurement, from AI’s reckoning to the financialization of media and the rise of “interpretation ops.”

2025 changed everything. AI flooded analytics. Privacy tightened. And marketers were forced to separate signal from noise. As 2026 approaches, clarity, not just capability, will define success.

In this expert report, fusepoint’s strategists and data scientists share predictions on how marketing measurement will evolve across AI, MMM, incrementality, finance integration, and beyond.

You’ll learn:

✔️ How AI will reshape (and complicate) marketing analytics

✔️ Why data governance and literacy will become competitive advantages

✔️ How CFOs are transforming marketing into a profit center

✔️What the next generation of measurement adoption looks like

Download the full report and see what’s next.