The BEATS Framework: Smarter Marketing Measurement Starts Here

Choosing the Right Metrics, Tools, and Tests to Drive Real Business Growth

With so many conflicting metrics and tools, measurement can feel overwhelming. The truth? Every method has its place, but knowing which to trust is what sets great marketers apart.

This free guide introduces BEATS, a simple five-tier framework to help you choose the right measurement for the right decision, cutting through the noise so you can grow with confidence.

What You’ll Learn:

✔️ Why measurement gets confusing, and how to fix it

✔️ The 5 tiers of BEATS and how they stack up

✔️ Which method to prioritize for any business question

✔️ Practical examples for creative testing, budget allocation, and more

✔️ How to scale your measurement strategy as your brand grows