The MMT Decision Framework

A quick reference for choosing, designing, and validating matched market tests

Designing the right matched market test can feel overwhelming, especially when you’re juggling spend thresholds, test types, duration requirements, and platform restrictions. That’s why we created The MMT Decision Framework.

This one-page infographic gives you a clear, visual roadmap to:

✔️ Understand spend thresholds for channel, tactic, and growth testing

✔️ Choose the right test type for your business goals

✔️ Set realistic timelines based on funnel stage and sales cycles

✔️Avoid pitfalls from platform limitations (Google, Meta, Amazon, and more)

Whether you’re running your first MMT or scaling up complex experiments, this guide makes it easier to design tests that deliver trusted, actionable insights.