Media Planning

Build a multi-channel strategy that actually works.

Stop wasting your marketing budget on guesswork. fusepoint’s data-driven media planning services help you reach the right audience, with the right message, at the right time, across the most effective channels.

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Where Data Meets Direction.

Data-driven media planning for higher ROI and smarter growth.

Have you dabbled in a bunch of different channels just to see what sticks? Is the vast majority of your budget going toward Meta and Google year after year without much to show for it? Concerned that you’re past the point of diminishing returns or sleeping on a massive opportunity?

Our multi-channel approach maximizes reach and minimizes waste by ensuring each dollar is spent with ROI in mind.

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Maximize ROI Through Strategic Allocation

We ensure every dollar is spent efficiently, allocating budgets by funnel stage and channel to drive the highest possible return on investment.

Precise Audience Targeting

By analyzing brand discovery data and audience characteristics, we develop targeted media plans that reach the right customers with the right message at the right time.

Optimize for Long-Term Growth

We implement structured testing roadmaps and ongoing performance analysis to refine strategies, ensuring sustained success and incremental marketing improvements over time.

Our Media Planning Services

Audience Analysis

We analyze brand discovery data and audience insights to refine targeting, develop personas for clearer messaging, and craft high-level activations across paid, earned, and owned channels.

Media Plan Development

We strategically allocate budgets by funnel stage and channel, using a targeting framework that factors in geography, demographics, and behavior. Our approach forecasts delivery metrics and proactively removes obstacles for maximum impact.

Testing Roadmap Generation

We align testing objectives with business goals, prioritizing key areas for experimentation to uncover opportunities. Defining test parameters across channels, tactics, and geographies ensures every experiment yields actionable insights.

Ongoing Optimization

We implement tests across key platforms with clear measurement frameworks, analyzing results to identify winning strategies. This data-driven approach continuously optimizes marketing efforts for sustained, incremental growth.

Why fusepoint?

Have a reason behind your budgets.

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Too many brands waste marketing dollars on ineffective channels and fragmented strategies. At fusepoint, we take a data-first approach to media planning, ensuring every dollar is allocated to the right audience, at the right time, on the most impactful channels.

Our services include everything you need to hand off to any competent media team and execute, all backed up by data and informed by our extensive history in the industry.

Ready to cut through the noise?

For brands that need clear, proven strategies to drive measurable growth.

Request your free marketing  audit to get started.