Why fusepoint ?

fusepoint isn’t a platform or a dashboard…

We’re the people who make your data make sense.

Measurement platforms can report, but they rarely help you decide. What teams really need isn’t more dashboards, its strategic clarity, operational follow-through, and expert guidance from real people.

The Problem with Most Measurement Software

One-Size-Fits-All Reporting

Lack of Strategic Guidance

Omnichannel Blind Spots

Internal Resource Drain

Dashboards don’t make decisions—you do. Too often, you’re left defending and decoding results that haven’t been pressure-tested.

fusepoint changes that. Our team validates what the model spits out, challenges it where needed, and delivers strategies your CFO will stand behind.

How We're Different Than Measurement Software

Tailored, Not Templated

Software forces generic reporting. We build models around your business economics, margins, and goals.

Human-Led Feedback Loop

We don’t just hand you results. Our strategists pressure-test outputs, uncover blind spots, and feed learnings back into your plan—so insights evolve into decisions you can trust.

Omnichannel by Design

We integrate retail, Amazon, and offline data alongside media—giving you a complete picture of performance, not a siloed view.

Hands-On, Not Handed Off

No heavy lift on your side. We handle setup, calibration, and upkeep so your team stays focused on growth.

Our Difference Drives Results

“Partnering with fusepoint to build a Media Mix Model and establish testing frameworks has helped us clearly identify which activities are truly incremental. They’ve given us a much clearer picture of what’s actually driving results, enabling us to make smarter, more informed budget decisions.”

Caleb Barber, Global Media & Measurement, Sound United

“What stands out about working with fusepoint is their use of modern measurement tools and incrementality testing to truly measure the impact of our ad spend on driving profit. They’ve helped us optimize across multiple channels and make decisions based on real data, not assumptions, resulting in better ROI and more targeted spend.”

Liz Bradfor, Head of Digital Marketing at Kurt Geiger

“I’ve worked with them as both a CMO and a CEO, and in both roles I’ve been impressed by their strategic insight, focus on measurable business outcomes, and commitment to testing everything. They’ve been a great partner for years and they come highly recommended.”

Sal Aziz, CEO, Zenwise

“fusepoint didn’t just help us measure better, they transformed how we think about marketing strategy. Their data-led approach directly fueled a double-digit-percent jump in revenue.”

Amanda Byers, Head of Integrated Marketing, eero at Amazon

Our Data-Driven Foundation

Clarity Across the Organization

fusepoint meets each team where they are, from boardroom to execution—so finance, marketing, and data teams finally operate from the same playbook.

CMO & Marketing Leaders

Prove Marketing’s Impact on Growth

Defend budgets, earn credibility with leadership, and make confident investment decisions to grow the business profitably.

CFO & Finance Teams

Financial Clarity You Can Trust

Protect margins, tie performance to the P&L, and make confident financial decisions to guide the business toward sustainable growth.

Data & Analytics Teams

Leverage Without the Lift

Free up bandwidth, align with marketing and finance, and turn analytics into insights the whole business can rally behind.

CFO & Finance Teams

Financial Clarity You Can Trust

Protect margins, tie performance to the P&L, and make confident financial decisions to guide the business toward sustainable growth.

Let’s Talk About Real Growth

The best measurement solution doesn’t add to your workload. It clears the path so your team can move faster and smarter

Let’s build it together.

Schedule a Measurement Strategy Call