Why fusepoint ?

Most media measurement solutions rely on software, automated dashboards, or black-box algorithms that attempt to estimate performance. fusepoint isn’t a software platform. We are a human-led measurement partner and marketing science company built around data scientists, strategists, and analysts who evaluate the true impact of your marketing across every media channel.

Instead of giving you another tool to manage, we run controlled experiments, advanced statistical modeling, and financial analyses to reveal what’s actually driving incremental revenue, profit, and customer growth.

Brands come to fusepoint because they don’t need more dashboards, they need clarity, guidance, and measurable outcomes.

Cross-channel marketing attribution is complex, and most media measurement tools struggle to connect spend to real outcomes. fusepoint uses a blend of proven scientific methods, including incrementality experiments, Bayesian media mix modeling, and business analytics, to analyze how each media channel contributes to revenue and margin.

Our measurement approach looks beyond clicks or platform-reported numbers. We evaluate how every marketing activity influences your business across digital media, retail, Connected TV, paid social, search, influencers, and offline channels.

Most brands don’t switch because they want something “new.” They switch because traditional solutions can’t answer critical business questions:

• Which channels actually drive incremental growth?
• Why is performance fluctuating across platforms?
• How should we allocate the budget to achieve our margin targets?
• What impact does media have across Amazon, retail, eCommerce, and subscription revenue?

fusepoint answers these questions clearly and in financial terms, not marketing jargon, so leadership, finance, and marketing teams stay aligned.

Brands choose fusepoint when they want measurement that ties directly to profit, contribution margin, LTV, and sustainable growth, not shallow media metrics.

No. Tools like Google Analytics, Google Ads, or Meta reporting still play a role in understanding channel activity. What they can’t do is measure the incremental impact of marketing across different media channels or throughout the full customer journey.

fusepoint sits above these tools, acting as your measurement layer, where human analysts translate raw data into decisions, forecasts, scenarios, and strategic recommendations.

We’re the partner that clarifies what your current tools can’t detect:

• halo effects across channels
• incremental lift
• saturation points
• true revenue contribution
• optimal budget allocation
• the financial impact of media decisions

Instead of replacing your tools, we make them useful.

fusepoint works with brands where marketing decisions materially impact revenue, margin, and long-term customer value.
We’re a strong fit for:

• Retail and omnichannel brands
• DTC and subscription businesses
• CPG brands with complex distribution
• Marketplaces and eCommerce
• Mid-market and enterprise organizations needing advanced analytics
• Agencies supporting multiple clients
• Growth teams needing clarity across multiple media channels

 If you’re scaling, struggling with attribution, or trying to prove impact during budget constraints, fusepoint delivers measurement that is accurate, actionable, and financially grounded.

Cross-media measurement is one of the biggest gaps in the industry. Most measurement tools track channels in isolation and fail to capture how one media investment influences performance elsewhere.

fusepoint solves this by analyzing all media exposure and revenue channels together, DTC, retail, Amazon, subscription, wholesale, and brick-and-mortar.

Our analysts measure cross-channel halo effects, multi-platform ad exposure, historical patterns, and customer behavior to determine:

• How DTC media impacts retail and Amazon
• How upper-funnel channels influence branded search
• How Connected TV impacts multi-platform conversions
• How paid media affects in-store lift

 This provides brands with a holistic view of their total business impact, rather than fragmented KPIs from disconnected tools.

Yes. Budget allocation is one of the core outcomes of our measurement work.

fusepoint provides:

• channel-level iROAS
• diminishing returns curves
• marginal ROI analysis
• spend-forward projections
• budget scenarios for different revenue targets
• guidance on where media is overspending or underspending

Our recommendations are built on proven analytics, not guesswork, so leadership teams can invest confidently knowing their media is aligned with business goals.

Think of fusepoint as your strategy partner for making high-stakes media decisions with precision.

No. We work with teams across all levels of analytics maturity.

If a brand already has strong data infrastructure, we plug into it seamlessly. If not, fusepoint helps build a workable foundation using your existing tools, first-party data, and accessible platforms.

Our philosophy is simple:
Measurement should meet the business where it is—not the other way around.

Many AI-driven media measurement tools promise precision but deliver oversimplified outputs that lack real-world context. They fail to account for volatility, competitor activity, seasonality, or operational constraints.

fusepoint uses advanced analytics and scientific methods too, but always with human interpretation, cross-checking, financial validation, and strategic context.

Your measurement isn’t decided by an AI model running in a black box, it’s led by senior analysts who understand your brand, your data, and your business. This gives brands something software cannot: certainty, nuance, and strategic alignment.

Brands typically experience:

• greater visibility into total business performance
• clearer understanding of media’s incremental impact
• more accurate forecasting and scenario planning
• stronger alignment between marketing and finance
• improved ROI and efficiency
• validated growth opportunities
• a measurement system they trust, not question

But most importantly, brands walk away with confident decision-making. No guessing. No chasing misleading platform metrics. No wasted spend. Just clarity, alignment, and profitable growth driven by a human-led measurement partner committed to your success.