Case Study
Spending Less, Earning More: A 21% Revenue Surge with Optimized Media
Results
+85%
lift to marketing efficiency with fusepoint
Services
Data Intelligence
Strategic Consulting
Table of contents
Starting point
For years, a leading fashion brand struggled with worsening KPIs, misallocated budgets, and rising acquisition costs. Conventional analytics painted a grim picture, but deeper analysis with fusepoint revealed the true issue: a measurement system that misrepresented impact, leading to inefficient media investments. By restructuring their approach—focusing on incrementality, refining tactical execution, and reallocating spend strategically—the brand achieved its first year of growth in three years. Despite a misleading -26% GA4 ROAS, the business emerged stronger, leaner, and more profitable, proving that the right data and execution can redefine a company’s trajectory.
Solution
Data Intelligence
Rewriting the Measurement Playbook: Why GA4 Wasn’t the Answer
The brand’s reliance on GA4 masked the true effectiveness of their marketing efforts, leading to poor investment decisions. fusepoint implemented a rigorous incrementality-based approach, challenging conventional tracking models and testing real business impact beyond surface-level ROAS. By prioritizing revenue-driving channels and stripping away wasteful spend, we uncovered hidden opportunities that GA4 failed to recognize—ultimately fueling sustainable business growth.
Strategic Consulting
From Spending More to Spending Smarter: Optimizing for Impact
The problem wasn’t just where the brand was spending—it was how. Their media plan was built around the wrong tactics, and execution wasn’t delivering. We rebuilt the strategy from the ground up: reallocating budgets, refining targeting, and overhauling creative to align with performance. The outcome? A 35% cut in ad spend, an 85% leap in efficiency, and a roadmap built for long-term growth, not just short-term wins.
Business Impact
+85%
lift to marketing efficiency with fusepoint
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