Beyond Clicks: How fusepoint Uncovered $400K in Hidden Profit

Many brands rely on click-based attribution, which often overestimates the effectiveness of demand capture channels. fusepoint implemented a multi-layered incrementality testing framework, proving that channels previously dismissed as underperforming were, in fact, driving greater long-term value. By redefining performance measurement, we unlocked a data-driven path to profitability, freeing the brand from misleading attribution models that had constrained growth.

Rather than chasing volume in oversaturated channels, fusepoint reallocated media spend to channels that generated more incremental conversions at a lower cost. This strategic pivot led to a 33% boost in AOV and nearly tripled incremental revenue. The result? A marketing program that not only maximized immediate returns but also enhanced lifetime value and long-term profitability, proving that smarter investment, not just bigger budgets, fuels sustainable growth.