Growth Starts with Great Thinking

Meet our thought leaders.

At fusepoint we believe great marketing starts with bold ideas and sharper perspectives. Our thought leaders are more than subject matter experts, they’re strategic consultants, data scientists, channel specialists, and growth architects who push boundaries and challenge convention. Fueled by data intelligence and real-world results, their insights reflect the same thinking that powers our client success every day. Explore the minds behind the strategies and discover what makes profit predictable.

Insight. Strategy. Growth. Insight. Strategy. Growth. Insight. Strategy. Growth. Insight. Strategy. Growth. Insight. Strategy. Growth. Insight. Strategy. Growth. Insight. Strategy. Growth. Insight. Strategy. Growth. Insight. Strategy. Growth. Insight. Strategy. Growth. Insight. Strategy. Growth. Insight. Strategy. Growth. Insight. Strategy. Growth. Insight. Strategy. Growth. Insight. Strategy. Growth. Insight. Strategy. Growth.

Mallory Wilberding

Director of Sales

Mallory Wilberding Director of Sales

Mallory is the Director of Sales at fusepoint, where she helps brands unlock growth through custom data and measurement solutions. With over a decade of experience spanning Meta and ad tech consulting, she brings deep expertise in strategy, activation, and turning complex data into actionable insights.

Learn more

Emily Sullivan

Content Marketing Strategist

Emily Sullivan Content Marketing Strategist

Emily Sullivan is an experienced marketing professional with over a decade of expertise in content creation, communications, and digital strategy. She thrives on translating complex, technical subject matter into content that is approachable, insightful, and genuinely useful to marketing professionals navigating a fast-evolving landscape.

Learn more

Ben Dutter

Founder and Chief Strategy Officer

Ben Dutter Founder and Chief Strategy Officer

Ben Dutter is Chief Strategy Officer at Power Digital and founder of fusepoint, a data and strategy consultancy powered by deep marketing intelligence. He’s spent nearly 20 years driving growth for brands like Amazon, Crocs, and Liquid Death, with a focus on ethical, effective, data-driven marketing.

Learn more

Scott Zakrajsek

Head of Data Intelligence

Scott Zakrajsek Head of Data Intelligence

Scott Zakrajsek is a data-driven marketing executive with over 15 years of experience leading digital transformation for iconic brands. As Head of Data Intelligence at fusepoint and Power Digital, he specializes in turning complex data ecosystems into actionable strategies that drive growth.

Learn more

how we work

Our Editorial Standards

We set the bar high—delivering accurate, engaging, and strategic content that reflects our expertise.

Reviewed for Accuracy

Every piece of content undergoes a thorough review to ensure factual accuracy, eliminating errors and maintaining the highest editorial integrity.

Up-to-Date Research

Our content reflects the latest industry trends and emerging best practices, keeping readers informed with fresh, relevant insights.

Credible References

We source information from trusted reports, industry leaders, and authoritative publications to back our claims with reliable data.

Actionable & Insight-Driven

Our content goes beyond surface-level information, providing strategic takeaways and real-world applications that help brands drive results.

Our Approach

Our Review Process

Our editorial process blends expert insights, credible sources, and rigorous fact-checking.

Research & Source Collection

We start by gathering insights from reputable sources, industry reports, and trusted publications to ensure every piece is built on credible, data-backed information.
Expert Input & Data Validation

We incorporate insights from fusepoint’s top experts, alongside proven data and case studies, to add depth, authority, and real-world application to our content.
Fact-Checking & Accuracy Review

Before publication, every claim, statistic, and reference is meticulously verified to maintain our commitment to accuracy and trustworthiness.
Editing & Final Optimization

Our editorial team polishes each piece for clarity, readability, and SEO, ensuring it aligns with fusepoint’s standards.