Posts by Camilo Valencia

For something that’s meant to bring clarity, measurement often creates more questions than answers. Brands invest in tools. They stand up dashboards. They align on KPIs. And yet, when decisions need to be made (budgets reallocated, channels evaluated, performance reported) teams still find themselves second-guessing the data. Why? Because most measurement solutions only solve for […]

Omnichannel isn’t a buzzword. It’s your business. Today’s brands are operating across digital, retail, Amazon, streaming, social, and emerging platforms all while under pressure to justify every dollar spent. But here’s the reality: most measurement software wasn’t built for this level of complexity. It’s not that platforms aren’t useful. They are. But alone, they rarely […]