INSIGHTS

Blogs

Discover insight-rich posts about the latest trends in marketing measurement and consumer insights for brands. The fusepoint Blog is jam-packed with the knowledge and foresight you need right now for what’s coming next.

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Weathering Market Uncertainty: Why Cutting Brand Spend Could Cost You

Scott Zakrajsek | April 15, 2025

The BEATS Framework: A Smarter Approach to Marketing Analytics

Ben Dutter | March 27, 2025

Why Data Shouldn’t Be Just the Data Team’s Job

Scott Zakrajsek | March 26, 2025