Case Study
From Decline to Growth: How fusepoint Drove an 85% Efficiency Lift for a Fashion Brand
Results
+85%
lift to marketing efficiency with fusepoint
Services
Data Intelligence
Strategic Consulting
Table of contents
Starting point
For years, a leading fashion brand struggled with worsening KPIs, misallocated budgets, and rising acquisition costs. Conventional analytics painted a grim picture, but deeper analysis with fusepoint revealed the true issue: a measurement system that misrepresented impact, leading to inefficient media investments. By restructuring their approach—focusing on incrementality, refining tactical execution, and reallocating spend strategically—the brand achieved its first year of growth in three years. Despite a misleading -26% GA4 ROAS, the business emerged stronger, leaner, and more profitable, proving that the right data and execution can redefine a company’s trajectory.
Solution
Data Intelligence
Rewriting the Measurement Playbook: Why GA4 Wasn’t the Answer
The brand’s reliance on GA4 masked the true effectiveness of their marketing efforts, leading to poor investment decisions. fusepoint implemented a rigorous incrementality-based approach, challenging conventional tracking models and testing real business impact beyond surface-level ROAS. By prioritizing revenue-driving channels and stripping away wasteful spend, we uncovered hidden opportunities that GA4 failed to recognize—ultimately fueling sustainable business growth.
Strategic Consulting
From Spending More to Spending Smarter: Optimizing for Impact
The problem wasn’t just where the brand was spending—it was how. Their media plan was built around the wrong tactics, and execution wasn’t delivering. We rebuilt the strategy from the ground up: reallocating budgets, refining targeting, and overhauling creative to align with performance. The outcome? A 35% cut in ad spend, an 85% leap in efficiency, and a roadmap built for long-term growth, not just short-term wins.
Business Impact
+85%
lift to marketing efficiency with fusepoint
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Inside This Fashion Marketing Case Study
In this fashion marketing case study, we share how fusepoint helped a leading fashion brand unlock growth through advanced measurement and media planning.
Like many fashion brands, this client faced rising advertising costs, fragmented reporting, and challenges in understanding which digital channels were truly driving product sales and eCommerce growth.
We worked with the brand to:
- Pinpoint the most effective marketing strategies across paid digital channels
- Shift investment toward campaigns proven to drive customer purchases
- Reduce wasted ad spend while increasing overall media efficiency
- Establish a clear, data-backed roadmap for scaling future digital marketing efforts
By developing a strong measurement system, the brand was able to cut ad spend while increasing efficiency, turning complex data into actionable growth.
The Influencer Measurement Challenge for Fashion Brands
Influencer marketing plays a major role in digital marketing for fashion brands, especially on platforms like Instagram and TikTok. Yet it remains one of the hardest areas to measure effectively.
Industry research consistently shows that measurement is the top reason brands hesitate to scale influencer programs. And it’s easy to see why:
- Influencer marketing spans a wide range, from affiliates and paid partnerships to user-generated content and branded ads
- Coupon codes and affiliate links often create unreliable or incomplete data
- Many influencer efforts influence customer behavior before a purchase happens, making traditional attribution tools ineffective
- Influencers often sit higher in the funnel, complicating direct sales measurement
We help fashion brands navigate this complexity by applying advanced measurement methods, including:
- Pre/post pulse experiments
- Incrementality geo tests (through ads)
- Marketing mix models (if you can get the data)
- Customer surveys and self-reported attribution
Influencer marketing is deeply connected to emerging trends and evolving consumer habits in the fashion industry. Brands that succeed aren’t just following those trends; they’re combining influencer programs with rigorous measurement and tailored marketing strategies to maximize growth.