Case Study
Beyond Clicks: How fusepoint Uncovered $400K in Hidden Profit
Results
167%
lift to incremental revenue with fusepoint
Services
Data Intelligence
Strategic Consulting
Table of contents
Starting point
A top voluntary insurance brand was losing efficiency, with margins shrinking and LTV:CAC teetering on the edge. Despite spending heavily on demand capture, performance lagged. fusepoint stepped in with a rigorous, test-and-learn approach to challenge assumptions and reveal what was really driving growth. Through structured incrementality testing, we identified overlooked, high-performing channels delivering stronger efficiency and profit. By reallocating media toward those opportunities, the brand saw a 167% lift in incremental revenue, a 33% boost in AOV, and nearly $400K in incremental profit without increasing spend. The result? A marketing engine rebuilt for scalable, sustainable growth.
Solution
Data Intelligence
Breaking the Attribution Illusion
Many brands rely on click-based attribution, which often overestimates the effectiveness of demand capture channels. fusepoint implemented a multi-layered incrementality testing framework, proving that channels previously dismissed as underperforming were, in fact, driving greater long-term value. By redefining performance measurement, we unlocked a data-driven path to profitability, freeing the brand from misleading attribution models that had constrained growth.
Strategic Consulting
High-Impact Channel Realignment
Rather than chasing volume in oversaturated channels, fusepoint reallocated media spend to channels that generated more incremental conversions at a lower cost. This strategic pivot led to a 33% boost in AOV and nearly tripled incremental revenue. The result? A marketing program that not only maximized immediate returns but also enhanced lifetime value and long-term profitability, proving that smarter investment, not just bigger budgets, fuels sustainable growth.
Business Impact
167%
lift to incremental revenue with fusepoint
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Inside This Case Study: Insurance Marketing Strategies With fusepoint
In this case study, we detail how fusepoint helped a leading insurance company improve marketing effectiveness and profitability through advanced measurement.
The company faced a common challenge in the insurance industry:
- Uncertainty about which marketing efforts were actually driving policy sales and customer growth
- Difficulty connecting marketing investments with business outcomes like profitability and long-term customer value
We developed a solution centered on clarity and action. We worked with the brand to:
- Measure the true impact of each marketing channel on sales and customer acquisition
- Identify which strategies were driving the most profitable growth
- Build a repeatable, data-backed measurement framework to guide future marketing decisions
By applying marketing mix modeling and focusing on business outcomes, the brand improved marketing efficiency, increased profitability, and gained confidence in its long-term strategy.
Why Insurance Brands Need Measurement For Their Marketing Strategies
Marketing in the insurance industry comes with specific hurdles, long customer decision cycles, complex products, and high competition for attention. Many insurance companies and agencies struggle to understand how their marketing translates into real business results.
That’s where measurement becomes essential.
Without strong measurement, insurance brands often:
- Overspend on digital marketing channels that don’t drive high-quality leads
- Miss out on opportunities to optimize campaigns for customer acquisition or policy renewals
- Struggle to justify marketing investments to finance or leadership teams
We work with insurance brands to bridge this gap. We use advanced measurement techniques such as marketing mix modeling, causal impact analyses, and incrementality experiments to help brands:
- Pinpoint the most effective insurance marketing strategies
- Optimize ad spend and target the right audience
- Build a clear roadmap for improving marketing ROI and driving long-term sales growth
In insurance marketing, success isn’t about chasing every new tactic; it’s about using data to focus on what truly works.