Many brands rely on outdated attribution models that over-credit certain marketing tactics—leading to inefficient spending and missed growth opportunities. Our guide breaks down how to measure true marketing impact using incrementality testing, so you can make data-backed decisions that drive revenue.

Inside, you’ll learn:

✔️ Why traditional attribution models fail—and what to use instead
✔️ How to determine if your marketing spend is truly incremental
✔️ The step-by-step process for running a Matched Market Test (MMT)
✔️ Real-world case studies showing how brands optimized their budgets