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fusepoint is a business strategy and marketing science company that takes a human-led approach to advanced measurement.
Skip the dashboards and black box software. Partner with a team of dedicated data scientists and strategy consultants that measure, prove, and guide.
Over 10,000 MMM’s built and validated
2,000+ incrementality tests launched and analyzed
22% faster growth for brands that use fusepoint
fusepoint partners with brands across the full lifecycle of marketing impact. We own the strategic “Before” phase, defining the right audiences, messaging, budgets, and roadmap, as well as the measurement-driven “After” phase, where we validate what truly worked and quantify its impact on revenue and margin.
The “During” phase, executed by your team or chosen partner, integrates strategy and validation into a single, continuous system, ensuring that every decision is tied back to efficiency, contribution margin, and real business outcomes.
The strategic foundation of every marketing strategy. fusepoint aligns your audiences, messaging, investments, and measurement plan so every dollar has direction and purpose. This is where clarity, confidence, and a more profitable path forward begin.
The execution period, where your cross-functional team brings the foundational strategy to life across channels, creative, content, and media. This is where your brand shows up, scales, and connects with customers through coordinated, high-performance execution.
The measurement phase, where fusepoint closes the loop on everything that ran. We validate what truly drove impact, uncover incremental lift, and reveal the insights your team needs to reallocate, optimize, and plan the next stage of growth with confidence.
Process Organize your data into one unified view.
Align on the P&L and establish the consistent data foundation required for accurate modeling and decision-making.
ID marketing waste and opportunities.
Quantify long-term channel contribution using MMM and strengthen the model by validating key signals with incrementality.
Make a data driven marketing strategy.
Translate MMM findings into prioritized tests and budget reallocation. Feed results back into the model for continuous improvement.
Find the real ROI of your marketing investments.
Separate correlation from causation so you can optimize budget toward the channels and audiences that actually drive incremental growth.
Earn the credibility to drive bigger bets. We give you the data to show impact, secure investment, and scale what works.
No more chasing metrics that don’t reconcile. We show marketing through margin, CAC, and LTV so you can invest with confidence.
Free yourself from endless reporting/building. We help you deliver sharper insights faster and in a language leadership acts on.
Run channels with clarity. We show you the true incremental impact so you can optimize spend and unlock growth.
Be the agency clients brag about. fusepoint arms you with results they trust and proof that keeps relationships strong.
Your Hub For
Smarter Measurement
Struggling to Defend Your Spend?
As a marketing science company, fusepoint turns complex data into clear business guidance, not dashboards. Our team applies advanced analytics, incrementality testing, and marketing mix modeling to show which marketing activities truly drive revenue, profit, and long-term customer value. Instead of selling software, we act as your measurement partner, providing marketers, finance teams, and executives with the clarity to make informed decisions about all their marketing channels.
Most analytics tools show what happened. Most agencies focus on executing marketing campaigns. fusepoint sits in a completely different category: we measure the financial impact of marketing across every channel. As a human-led marketing science partner, we analyze your data, run experiments, and translate insights into strategy, so you know where to invest, where to cut, and how to scale. No marketing data black boxes, no hidden algorithms, no “trust the platform” reporting.
Any business making meaningful investments in digital advertising can benefit from objective measurement, but we’re most often brought in when teams need clarity across multiple channels. We support ecommerce, retail, omnichannel, B2B, SaaS, and consumer service brands, along with any digital marketing agency that wants a trusted measurement partner. If your marketing team, CFO, or analytics group is struggling to understand true ROI, incrementality, or customer behavior, a marketing science company like fusepoint fills that gap.
Our marketing science analysts provide expert insights and apply the same scientific principles used in economics and advanced research, including structured experiments, causal inference, and validated statistical models. Through incrementality tests, MMM, and behavioral analysis, we identify what’s actually driving revenue, not what last-click attribution claims is working. From there, we turn those findings into actionable recommendations for budgeting, forecasting, and channel strategy.
We don’t replace your tech stack; we use our expertise to make it smarter. Tools like Google Analytics, ad platform dashboards, and marketing automation platforms are helpful for tracking activity. But they can’t tell you whether marketing spend is profitable, incremental, or moving the business forward. That’s the role of a marketing science company. fusepoint layers scientific methods on top of your existing data to reveal the truth behind performance and help every team: marketing, finance, analytics, and leadership, align on strategic decisions to gain a competitive advantage.
Brands that partner with fusepoint typically see faster growth, stronger financial performance, and fewer wasted dollars. Our clients use measurement to defend budgets, protect high-performing channels, and eliminate spend that doesn’t move revenue. Instead of guessing or relying on attribution shortcuts, teams get a precise view of what drives profit across every marketing channel. The outcome: clearer strategy, marketing analytics, marketing research and a tighter alignment across the business, and smarter investment decisions backed by real science.
