Luxury Hand Bag Case Study

Results

2.18x

Increase to Incremental ROI

Starting point

While the brand had invested heavily in in-house advertising, it was the strategy behind it—lacking in channel diversification, testing rigor, and performance insights—that limited growth. fusepoint stepped in to refine the approach and unlock new opportunities. fusepoint implemented a robust, data-centric methodology combining MMM and MMT, alongside an in-depth account audit and a competitive “bake off” of measurement techniques. This comprehensive approach allowed the client to optimize underperforming channels and move from a $1.19x return to $2.60x, culminating in a 2.18x increase in incremental ROI. The result was not just a boost in profits, but a significant transformation in how the business approached long-term marketing efficiency and scalability.

Solution

Data Intelligence

Data-Driven Modeling

By leveraging advanced marketing mix modeling (MMM) and media measurement techniques (MMT), fusepoint was able to pinpoint the exact levers driving profitability. This data-driven precision allowed the client to shift from an over-reliance on Meta advertising and optimize underperforming channels, unlocking greater efficiency. The application of these modeling tools was instrumental in identifying areas to maximize incremental gains, contributing directly to the 2.18x increase in ROI and millions in additional profit.

Consulting

Transforming Strategy Through Rigorous Auditing

A thorough account audit served as the foundation for fusepoint’s strategic recommendations. This detailed evaluation uncovered inefficiencies and unproductive ad spend, setting the stage for a more competitive “bake off” between different measurement techniques. The audit enabled the business to recalibrate its approach, ultimately moving from fragmented in-house efforts to a fully optimized, multi-channel strategy. This transformation enabled the client to not only grow efficiently but also sustain long-term profitability in an increasingly competitive landscape.

Business Impact

2.18x

Increase to Incremental ROI

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