Case Study
fusepoint Drives 2.18x ROI Growth, Unlocking Millions in Incremental Profit for Leading Luxury Handbag Brand
Results
2.18x
Increase to Incremental ROI
Services
Consulting
Data Intelligence
Table of contents
Starting point
While the brand had invested heavily in in-house advertising, it was the strategy behind it—lacking in channel diversification, testing rigor, and performance insights—that limited growth. fusepoint stepped in to refine the approach and unlock new opportunities. fusepoint implemented a robust, data-centric methodology combining MMM and MMT, alongside an in-depth account audit and a competitive “bake off” of measurement techniques. This comprehensive approach allowed the client to optimize underperforming channels and move from a $1.19x return to $2.60x, culminating in a 2.18x increase in incremental ROI. The result was not just a boost in profits, but a significant transformation in how the business approached long-term marketing efficiency and scalability.
Solution
Data Intelligence
Data-Driven Modeling
By leveraging advanced marketing mix modeling (MMM) and media measurement techniques (MMT), fusepoint was able to pinpoint the exact levers driving profitability. This data-driven precision allowed the client to shift from an over-reliance on Meta advertising and optimize underperforming channels, unlocking greater efficiency. The application of these modeling tools was instrumental in identifying areas to maximize incremental gains, contributing directly to the 2.18x increase in ROI and millions in additional profit.
Consulting
Transforming Strategy Through Rigorous Auditing
A thorough account audit served as the foundation for fusepoint’s strategic recommendations. This detailed evaluation uncovered inefficiencies and unproductive ad spend, setting the stage for a more competitive “bake off” between different measurement techniques. The audit enabled the business to recalibrate its approach, ultimately moving from fragmented in-house efforts to a fully optimized, multi-channel strategy. This transformation enabled the client to not only grow efficiently but also sustain long-term profitability in an increasingly competitive landscape.
Business Impact
2.18x
Increase to Incremental ROI
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How This Luxury Brand Improved Digital Marketing Performance
This case study highlights how fusepoint helped a leading luxury handbag brand improve digital marketing performance through advanced measurement and marketing mix modeling.
The brand faced challenges common to many luxury brands: rising digital advertising costs and limited visibility into which marketing channels were truly driving product sales and online revenue.
Our approach focused on:
- Measuring the true impact of each digital channel on customer purchases
- Optimizing paid media investment to maximize profitability and reduce wasted spend
- Aligning digital marketing strategy with clear business outcomes, including return on ad spend and revenue growth
- Providing data-backed clarity to guide future marketing strategies and investments
By refining their digital strategy with precise measurement and marketing mix modeling, the brand increased marketing efficiency, grew online sales, and strengthened profitability.
Why Digital Marketing for Luxury Brands Requires a Different Approach
Digital marketing for luxury brands requires a different approach, one rooted in precision measurement. Luxury products involve longer purchase cycles, higher price points, and more complex customer journeys, making it difficult to connect digital marketing campaigns directly to sales outcomes.
Many luxury brands struggle to answer key questions:
- Which digital channels are actually driving high-value purchases?
- How do online campaigns impact offline sales and long-term brand loyalty?
- Where should marketing budgets be allocated to maximize profitability without diluting exclusivity?
We help luxury brands solve these challenges by applying advanced measurement strategies, including:
- Marketing mix modeling to quantify the true contribution of each marketing channel
- Incrementality testing to isolate the lift from specific campaigns and tactics
- Customer research and surveys to understand what influences luxury consumers’ purchase decisions
- Data-driven planning to align marketing investments with business goals and evolving market trends
For luxury brands, success increasingly depends on making data-backed decisions without sacrificing quality, brand heritage, or customer experience. fusepoint delivers the clarity needed to grow revenue, optimize media spend, and sustain long-term success.