Mallory Wilberding

Mallory is the Director of Sales at fusepoint, where she leads the company’s growth and helps brands build custom data and measurement solutions. With over a decade of experience in marketing and advertising technology, Mallory has spent her career helping brands sharpen their strategy through data-driven insights and scalable measurement frameworks.

Before diving full-time into measurement, Mallory worked at Meta, where she partnered with large brands to optimize ad strategy and activation. Her success stemmed from going beyond traditional performance metrics—diving deep into customer data, creative analysis, and incrementality testing to unlock new growth opportunities.

Mallory’s passion for true measurement led her to the software side of the industry, where she has since consulted with hundreds of brands annually. This breadth of exposure has given her a unique perspective on both the common and complex challenges companies face in the measurement space.

Today, Mallory blends her expertise in ad tech, data strategy, and measurement to empower brands with solutions that not only track performance but drive smarter marketing decisions.

When she’s not leading sales and strategy, Mallory is perfectly content at home with a good book, her knitting needles, or a video game controller in hand. But she also loves making the most of Colorado’s outdoors—camping, hiking, and skiing (especially when it includes a few runs followed by a cozy spot next to the lodge fireplace).

A lifelong animal lover with a degree in Animal Science from Ohio State, Mallory has a special passion for working with animals. She enjoys training her dog and cat and helping other animals whenever she can.

fusepoint is a data and strategy consultancy born out of Power Digital’s need to accurately measure and strategically plan marketing campaigns. Designed to help brands accelerate growth in the digital age, fusepoint offers customized, data-driven solutions that integrate strategy, data infrastructure, and incrementality measurement. With a focus on the mid-market, fusepoint helps brands unify their teams, streamline operations, and optimize marketing efforts to achieve significant and sustainable growth.