Ben Dutter

Ben Dutter is the Chief Strategy Officer at Power Digital and the founder of fusepoint. He oversees Power’s overall company strategy, performance, and value for its 500+ clients. fusepoint is a data and strategy consultancy built within Power’s walls and atop its massive stockpile of data, insights, and test findings. 

Ben has worked in sales and marketing for nearly twenty years with clients like Liquid Death, Skechers, Oura Ring, Crocs, Bosch, Colgate, MyFitnessPal, Microsoft, Amazon, Disneyland, and even the State of California. He emphasizes the need to be ethical, transparent, and value additive in all forms of marketing. This has led him to pursue domain expertise in measuring marketing effectiveness and developing strategies to combat the immense amount of waste and inefficiency in the industry. 

He has been featured in publications like Digiday, Forbes, AdExchanger, and more. Ben’s expertise led him to be a guest lecturer at Harvard Business School, be featured on dozens of podcasts, and stand on stage at conferences like eTail and IAB ALM.

Outside of marketing and strategy, Ben is an avid game designer and publisher, having released over a dozen best-selling games. His commitment to minimizing his negative impact on the environment has led him to a life of green activism and ethical veganism, which he enjoys with his wife of eleven years.

fusepoint is a data and strategy consultancy born out of Power Digital’s need to accurately measure and strategically plan marketing campaigns. Designed to help brands accelerate growth in the digital age, fusepoint offers customized, data-driven solutions that integrate strategy, data infrastructure, and incrementality measurement. With a focus on the mid-market, fusepoint helps brands unify their teams, streamline operations, and optimize marketing efforts to achieve significant and sustainable growth.