Scott Zakrajsek

Scott Zakrajsek is the Head of Data Intelligence at fusepoint and Power Digital – igniting revenue and brand recognition for leading and emerging companies worldwide.  With more than 15+ years of experience in digital marketing and analytics, Scott leverages his expertise to drive business growth through innovative data strategies and technology integration.

In his current role, Scott leads a specialized team adept in Marketing Science, Data Engineering, Business Intelligence, MarTech, and Automation, expertly navigating complex data landscapes to deliver strategic insights and actionable solutions.

Prior to fusepoint and Power Digital, Scott founded Sproutward, a digital marketing company renowned for its effective use of data and technology to enhance business growth. Under his leadership, Sproutward developed Polaric, an advanced e-commerce analytics platform that established the company as an indispensable partner to iconic brands such as Converse, TJX, and Crocs. The success of Sproutward led to its strategic acquisition by Power Digital and Court Square Capital Partners in December 2022.

Before Sproutward, Scott held significant leadership roles at major corporations including SHOES.COM, adidas, Staples, and Victoria’s Secret, where he spearheaded site operations, analytics, and SEO, profoundly improving their digital commerce platforms.

Scott holds a BS in Financial Management from The Ohio State University and furthered his technical acumen with studies in Computer Engineering at the University of Michigan. His solid educational foundation and comprehensive industry experience position him as an influential leader in harnessing data for digital marketing excellence.

Outside of work, Scott is dedicated to his family, enjoying adventures with his wife, Danielle, and their two boys, ages 5 and 8. A proud Columbus resident and passionate Ohio State Buckeyes fan, he splits his time between perfecting his lawn and maintaining his decade-long CrossFit practice. When not at home, you’ll find Scott exploring the country (often New England and the Carolinas). He’s constantly experimenting with new AI tools and vibe-coding, embracing technology while creating lasting memories with his loved ones.

fusepoint is a data and strategy consultancy born out of Power Digital’s need to accurately measure and strategically plan marketing campaigns. Designed to help brands accelerate growth in the digital age, fusepoint offers customized, data-driven solutions that integrate strategy, data infrastructure, and incrementality measurement. With a focus on the mid-market, fusepoint helps brands unify their teams, streamline operations, and optimize marketing efforts to achieve significant and sustainable growth.