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Discover insight-rich posts about the latest trends in marketing measurement and consumer insights for brands. The fusepoint Blog is jam-packed with the knowledge and foresight you need right now for what’s coming next.

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Data Cleaning for MMM: The Foundation of Accurate Marketing Insights

Scott Zakrajsek | August 14, 2025

10 Common Data Quality Issues (and How to Fix Them)

Scott Zakrajsek | April 2, 2025

Centralized Data: The Foundation of Smarter, Faster Marketing Decisions

Scott Zakrajsek | March 12, 2025