The Missing Link Between Marketing and Finance? Smarter Measurement
Emily Sullivan | September 3, 2025
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Discover insight-rich posts about the latest trends in marketing measurement and consumer insights for brands. The fusepoint Blog is jam-packed with the knowledge and foresight you need right now for what’s coming next.
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Active: Incrementality Matched Market Testing: The Attribution Solution
Emily Sullivan | September 3, 2025
The Marketer’s Guide to Incrementality Testing in 2025
Emily Sullivan | September 3, 2025
Holdout Testing: The Gold Standard for Marketing Measurement
Emily Sullivan | September 3, 2025
Why Low iROAS Is Normal (and Even Expected) for Top-of-Funnel Campaigns
Ben Dutter | August 14, 2025
Why Over-Optimization Is Hurting Your Media Performance
Ben Dutter | August 14, 2025
Weathering Market Uncertainty: Why Cutting Brand Spend Could Cost You
Scott Zakrajsek | April 15, 2025
Breaking the Growth Plateau: The Four-Step Framework to More Revenue
Ben Dutter | April 7, 2025
You’ve Run an Incrementality Test—Now What?
Ben Dutter | March 26, 2025
A Step-by-Step Incrementality Testing Roadmap for 2025
Ben Dutter | March 12, 2025
