Inside a fusepoint Activation: From Audit to Execution

When it comes to unlocking growth, most brands don’t have a media problem, they have a measurement problem. At fusepoint, our mission is to power the relentless pursuit of growth. Not just in revenue, but in marketing maturity, operational clarity, and strategic decision-making.

That journey starts before a single media dollar is spent. In fact, it starts with an in depth, consultative audit that forms the foundation for smarter strategy, cleaner data, and a clear plan of attack. In this post, we’ll walk you through what that looks like: a behind-the-scenes view of a real fusepoint activation from audit to execution.

If you’d rather watch the breakdown, check out the video below where fusepoint’s founder, Ben Dutter, gives you a deeper look into our process. ⬇️

Every fusepoint engagement begins with a full business audit. It’s a strategic appraisal designed to reveal the biggest constraints to profitable growth in your business.

We analyze your performance across two key axes:

Our quadrant-based framework helps us assess where you’re stuck, whether it’s scaling without profitability, sustaining efficiency without growth, or something more complex.

fusepoint’s value isn’t just in what we help brands do; it’s in how we help them think. That means getting under the hood of both your marketing strategy and measurement infrastructure.

We focus on four strategic pillars:

We analyze every aspect of how dollars are spent, how performance is measured, and where the gaps lie.

Once media is live, we ensure there’s a plan to track real outcomes, not just clicks or conversions. Our methodology includes:

One of the first deliverables we produce is a preliminary media mix model. This isn’t a plug-and-play formula, it’s a customized, human-guided analysis that tells us:

In one client example, we uncovered that only 28% of revenue was attributable to paid media, despite increased ad spend. Several high-investment channels (including brand search and Meta ASC) were delivering negative incremental returns.

Once we identify inefficiencies, we build a scenario plan. Using the model as a guide, our media strategists:

In the case above, we recommended a major shift out of low-performing Paid Search and into YouTube, netting an $188K increase in monthly incremental revenue without increasing spend.

We don’t just trust the model. We test it. Our engagements include custom incrementality testing designed to:

From geo holdouts to stair-step tests, our team works with your media team (in-house or agency) to design and execute intelligent tests that support both brand goals and financial rigor.

Beyond performance data, we layer in third-party and survey-based audience research to uncover:

For example, in a luxury fashion brand case study, we discovered that their audience drastically over-indexed on podcast ads and influencer endorsements, and under-indexed on Paid Search. That insight drove not only media mix changes, but also messaging shifts and new creative concepts.

Once the strategy is approved, fusepoint continues to partner with you across a monthly cycle:

We’re not a SaaS platform. We’re a service partner. That means no black-box tools or locked-down dashboards, just your data, your systems, and our brains plugged in to make them work harder for you.

In the case above, the client was on a path of increasing ad spend while experiencing declining customer value. 

Within our first audit and planning cycle, we:

That’s the power of fusepoint: strategy and science, aligned to business outcomes.

At fusepoint, clarity begins with an audit that surfaces the hidden inefficiencies, strategic misalignments, and measurement blind spots holding your brand back. From there, we don’t just hand over a playbook, we roll up our sleeves and partner with your team to drive measurable results. 

If you’re ready to transform your media strategy from reactive to revenue-driving, it all starts with the audit. 

Want to see what’s possible for your brand?

👉 Book your fusepoint Audit Today