Media Planning vs Media Buying: Strategy and Execution in Advertising
Emily Sullivan | November 12, 2025
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Blogs
Discover insight-rich posts about the latest trends in marketing measurement and consumer insights for brands. The fusepoint Blog is jam-packed with the knowledge and foresight you need right now for what’s coming next.
How Predictive Customer Analytics Enables Smarter Forecasting and Marketing ROI
Emily Sullivan | November 12, 2025
What is Customer Profitability Analysis and Why it Matters
Emily Sullivan | November 12, 2025
Calculate Customer Lifetime Value (CLV): How to Measure and Maximize ROI
Emily Sullivan | November 12, 2025
Marketing Due Diligence Checklist for PE Firms, Investors, and Corporate Buyers
Emily Sullivan | November 12, 2025
How to Create a Media Plan That Actually Drives ROI
Emily Sullivan | November 12, 2025
fusepoint Becomes a Certified Meridian Partner
Emily Sullivan | October 21, 2025
Why Brand Messaging Fails at Launch — and How to Fix It
Emily Sullivan | October 1, 2025
Psychographics vs. Demographics: Which One Actually Drives GTM Success?
Emily Sullivan | October 1, 2025
How to Execute a Phased GTM Rollout That Balances Speed and Control
Emily Sullivan | October 1, 2025
