Case Study
Healthcare Apparel Brands See $1.3M Profit Growth with fusepoint’s Strategic Overhaul
Results
1.3 Million
YoY Profit Growth
+30%
Average Order Value
Services
Consumer Services
Table of contents
Starting point
In an effort to drive profitability across multiple healthcare apparel brands, a holding company turned to fusepoint for a strategic solution. fusepoint conducted a thorough customer analysis, identifying distinct customer profiles for each sub-brand, along with their specific traits and purchasing behaviors. Armed with these insights, fusepoint overhauled the company’s media strategy to target high-value customers with precision. This resulted in a 30% boost in average order value and an 80% revenue increase, all achieved without increasing ad spend. The profound shift in approach not only delivered significant top-line growth but also added over $1.3M in annual profit, showcasing how customer-focused strategies can fuel sustainable business transformation.
Solution
Customer Insights
Customer Profile Development and Targeting
fusepoint began by conducting comprehensive research to pinpoint the ideal customer profile for each healthcare apparel brand within the holding company’s portfolio. By uncovering key traits and purchasing patterns unique to each sub-brand, the team was able to refine their marketing efforts to attract and retain the most valuable customers. This data-centric approach allowed the company to maximize revenue opportunities by tailoring campaigns to the preferences and behaviors of its highest-value audiences.
Media Planning
Media Strategy Overhaul for Profit-Driven Growth
Once the customer profiles were identified, fusepoint overhauled the media and marketing strategy to focus on delivering personalized, high-impact campaigns. The new media plan catered specifically to the high-value customers of each sub-brand, driving both a 30% increase in average order value and an 80% revenue lift, all while maintaining the same level of ad spend. This strategic reallocation of media efforts resulted in a profound shift in profitability, adding $1.3M in annual operating profit and underscoring the efficiency of targeted media execution.
Business Impact
1.3 Million
YoY Profit Growth
+30%
Average Order Value
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Inside This Case Study: Improving Profitability for a Healthcare E-Commerce Brand
In this healthcare e-commerce case study, we show how we helped a healthcare apparel company improve its marketing strategy through customer profile development and media planning services.
The brand needed a deeper understanding of its audience to guide marketing efforts and drive business growth. Like many healthcare e-commerce companies, they were looking to connect their products with the right customers across digital platforms.
Our work focused on:
- Developing detailed customer profiles to identify high-value audience segments
- Analyzing customer behaviors and preferences to inform marketing decisions
- Building a media planning strategy to target key audiences across online channels
- Providing clear recommendations to strengthen future marketing campaigns
By combining customer research with strategic media planning, the brand refined its marketing approach, resulting in more focused campaigns and better alignment between marketing efforts and business goals.
Why Customer Insights and Media Planning Matter in Healthcare E-Commerce
Healthcare e-commerce brands operate in a complex market. Between specialized products, strict industry regulations, and evolving online shopping behaviors, it can be difficult to design effective marketing strategies without a clear understanding of the customer.
Key challenges include:
- Identifying which audience segments are most likely to convert and drive long-term value
- Developing marketing strategies that effectively target high-priority customer groups
- Aligning media planning efforts with business goals and audience needs
fusepoint helps healthcare e-commerce brands solve these challenges by combining customer analytics with strategic media planning. Our approach includes:
- Customer profile development and surveys to clarify key audience segments
- Data-driven insights to guide campaign planning and audience targeting
- Actionable marketing strategies that connect customer needs with business objectives
For healthcare e-commerce companies, success starts with knowing your audience and building a marketing strategy that reflects it.