Case Study
From Snoozing to Scaling: How Smarter Segmentation Transformed a Bedding Brand
Results
101K
Person Study
8.8M
Addressable Market Revealed
Services
Audience Research
Customer
Table of contents
Starting point
A popular bedding brand had reached a ceiling. After years of strong performance, the growth of its flagship product line plateaued, and momentum stalled ahead of a new product category launch. Internally, teams were misaligned on who their customer actually was, and what direction to take next.
Outdated customer targeting
The brand was operating off legacy personas that no longer matched the market.
Inefficient acquisition strategy
Broad targeting and channel overreliance were driving up costs without clear returns.
Lack of strategic clarity for upcoming product line
With no consensus on target audience, the product marketing team struggled to build a cohesive go-to-market plan.
Siloed insights
Customer data, market research, and media strategy were disconnected, preventing unified decision-making.
Results
101K
Person Study
8.8M
Addressable Market Revealed
How we did it
fusepoint led a full-funnel strategy reset anchored in deep research, data integration, and persona realignment. Our team challenged assumptions, uncovered overlooked growth segments, and helped the brand build a path forward based on real audience behavior.
Audience deep dive
We conducted a study with a sample size of 101,000, combining market intelligence, behavioral data, and first-party insights to map the brand’s true addressable market (8.8M).
Persona realignment
We identified three high-opportunity segments that had been undervalued and created detailed audience profiles for activation.
Strategic roadmap development
We built a clear framework that connected research to execution, guiding creative, media, and measurement around the new segmentation.
Launch support
We advised on audience prioritization and messaging strategy for the upcoming product launch to ensure alignment across marketing and product teams.
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