MMM vs. MTA: Breaking the Attribution Binary
Emily Sullivan | September 3, 2025
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Blogs
Discover insight-rich posts about the latest trends in marketing measurement and consumer insights for brands. The fusepoint Blog is jam-packed with the knowledge and foresight you need right now for what’s coming next.
Attribution vs Contribution: Why Platform Credit Does Not Equal Business Impact
Emily Sullivan | September 3, 2025
Why Easy-to-Measure Channels Get Overvalued: The Real Challenges of Marketing Attribution
Scott Zakrajsek | April 7, 2025
Rethinking Budget Allocation: How to Maximize Growth in an Era of Rising Costs
Ben Dutter | March 27, 2025
Cross-Channel Marketing Attribution Is Broken: Here’s the Framework That Actually Works
Scott Zakrajsek | March 12, 2025
