Ad Measurement News: fusepoint Becomes a Certified Meridian Partner
Emily Sullivan is an experienced marketing professional with over a decade of expertise in content creation, communications, and digital strategy. She thrives on translating complex, technical subject matter into content that is approachable, insightful, and genuinely useful to marketing professionals navigating a fast-evolving landscape.
Ad measurement news: fusepoint is proud to announce its certification as a Meridian partner, joining a select group of companies helping brands unlock the full potential of modern media measurement.
Meridian is an open-source marketing mix modeling (MMM) platform built by Google. Meridian was built to enable advanced marketing measurement while meeting marketers where they are. It delivers innovative methodologies and transparency through open-source code to ensure accurate, actionable, and analytically rigorous measurement that drives better business outcomes.
Why Meridian Matters
Meridian represents a significant step forward for marketers looking to measure performance without relying on user-level data. It provides a shared, industry-recognized framework for MMM that prioritizes:
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Privacy: Built to thrive in a privacy first future.
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Transparency: Open-source methods that everyone can inspect.
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Innovation: Reach and Frequency data, Google Query Volume (GQV) data, and calibration with priors, making MMMs more accurate, actionable, and analytically rigorous.
But while Meridian gives marketers a powerful toolkit, brands still benefit with the right partner to help activate, interpret, and operationalize its outputs. That’s where fusepoint comes in.
Our Role as a Certified Meridian Partner
fusepoint partners with marketing, data, and finance leaders to connect media measurement directly to business outcomes.
As a certified Meridian partner, we don’t just run models, we help brands:
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Activate the Meridian framework within their organizations.
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Pressure-test outputs using incrementality experiments to validate model accuracy.
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Translate findings into confident ad spend and media mix decisions that drive growth.
Meridian sets the standard; fusepoint makes it actionable.
“Becoming a certified Meridian partner underscores our commitment to giving clients clarity and confidence in their decision making. Meridian provides a powerful, transparent foundation for MMM. Our job is to ensure that our measurement capabilities generate insights that actually fuel smarter, faster action across marketing, finance, and leadership teams.”
— Bryce Hamlin, VP of Data Intelligence, fusepoint
How We Help Clients Win with Meridian
fusepoint’s Meridian-certified team supports brands end-to-end, from initial implementation to embedding MMM insights into executive decision-making.
Our approach includes:
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Translating model results into boardroom-ready insights that inform strategic planning.
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Guiding incrementality testing strategy to validate and improve model output.
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Building decision frameworks and budget scenarios grounded in Meridian results.
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Driving alignment across marketing, finance, and leadership to ensure insights become action.
Aligned with Meridian’s Core Pillars
Our work is grounded in the core pillars of Meridian, ensuring every insight is innovative, transparent, actionable, and empowers client teams through cross media measurement education.
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Innovation: Pairing Meridian with richer data signals (i.e. R/F, GQV data) for sharper, more reliable insights.
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Transparency: Bringing attention to the “why” behind model outputs for executive and finance teams.
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Actionability: Turning complex model results into concrete aadvertising strategies and growth roadmaps.
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Education: Upskilling client teams to confidently use Meridian across their organizations.
Unlock the Full Potential of Meridian
Meridian is a powerful measurement solution within our toolbox. fusepoint’s commitment: use whatever works best for each client to drive real business outcomes.
Contact us to discuss how we can help your team integrate Meridian into your measurement strategy, or to learn more about other company announcements.
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Emily Sullivan is an experienced marketing professional with over a decade of expertise in content creation, communications, and digital strategy. She thrives on translating complex, technical subject matter into content that is approachable, insightful, and genuinely useful to marketing professionals navigating a fast-evolving landscape.
