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Proving Incremental Value: Pinterest Drove 2x Industry-Standard iROAS for Petal & Pup

Results

iROAS 2x higher
than industry standards
Proving Incremental Value: Pinterest Drove 2x Industry-Standard iROAS for Petal & Pup
Table of contents
  1. Starting point
  2. Results
  3. How we did it

Starting point

Petal & Pup partnered with fusepoint to better understand the incremental value of each digital channel in their media mix. To do this, we built a roadmap to test one channel within their mix each month, giving the brand clear visibility into which platforms were truly driving revenue.

Unclear Incrementality

Pinterest was part of the channel mix, but its true revenue contribution wasn’t measured.

Channel Uncertainty

The team wasn’t confident about which paid channels were delivering the highest profitability.

Investment Risk

Without proof of Pinterest’s impact, budgets were at risk of being shifted away from the platform.

Results

iROAS 2x higher
than industry standards

How we did it

fusepoint set out to objectively measure Pinterest’s incremental contribution through a matched market test.

Incrementality Testing

Ran a controlled matched market test to isolate Pinterest’s impact on revenue.

Creative Diversification

Deployed static, video, and carousel ads to engage Petal & Pup’s target audience.

Performance Optimization

Leveraged Pinterest Performance+ to drive catalogue sales and conversions.

Revenue Validation

Confirmed that reducing Pinterest spend directly led to measurable declines in revenue.

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