Case Study
Proving Incremental Value: Pinterest Drove 2x Industry-Standard iROAS for Petal & Pup
Results
iROAS 2x higher
than industry standards
Table of contents
Starting point
Petal & Pup partnered with fusepoint to better understand the incremental value of each digital channel in their media mix. To do this, we built a roadmap to test one channel within their mix each month, giving the brand clear visibility into which platforms were truly driving revenue.
Unclear Incrementality
Pinterest was part of the channel mix, but its true revenue contribution wasn’t measured.
Channel Uncertainty
The team wasn’t confident about which paid channels were delivering the highest profitability.
Investment Risk
Without proof of Pinterest’s impact, budgets were at risk of being shifted away from the platform.
Results
iROAS 2x higher
than industry standards
How we did it
fusepoint set out to objectively measure Pinterest’s incremental contribution through a matched market test.
Incrementality Testing
Ran a controlled matched market test to isolate Pinterest’s impact on revenue.
Creative Diversification
Deployed static, video, and carousel ads to engage Petal & Pup’s target audience.
Performance Optimization
Leveraged Pinterest Performance+ to drive catalogue sales and conversions.
Revenue Validation
Confirmed that reducing Pinterest spend directly led to measurable declines in revenue.
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