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Discover insight-rich posts about the latest trends in marketing measurement and consumer insights for brands. The fusepoint Blog is jam-packed with the knowledge and foresight you need right now for what’s coming next.

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Why Marketing Fundamentals Beat Fancy Tactics Every Time

Ben Dutter | April 7, 2025

Marketing Reporting Is Broken: Here’s How to Do It Right

Ben Dutter | March 26, 2025

Incrementality Debt: The Hidden Cost of Short-Term Marketing

Scott Zakrajsek | March 26, 2025