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Discover insight-rich posts about the latest trends in marketing measurement and consumer insights for brands. The fusepoint Blog is jam-packed with the knowledge and foresight you need right now for what’s coming next.

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How Predictive Customer Analytics Enables Smarter Forecasting and Marketing ROI

Emily Sullivan | November 12, 2025

What is Customer Profitability Analysis and Why it Matters

Emily Sullivan | November 12, 2025

Calculate Customer Lifetime Value (CLV): How to Measure and Maximize ROI

Emily Sullivan | November 12, 2025