How eero Transformed Their Marketing Strategy with fusepoint

Marketers are facing rising acquisition costs, fragmented data, and increasing pressure to prove impact. Measurement has become more than just a report card, it powers growth. Without clarity on what’s truly driving incremental results, even the most sophisticated brands risk misallocating budgets and stalling progress.

At fusepoint, we see this challenge play out across industries. Many teams are still operating with partial visibility into incrementality, which means marketing dollars are spent on “what looks good” rather than what’s actually fueling revenue. The difference between survival and sustainable growth often comes down to how well a brand connects measurement to strategy.

Take the case of eero, a connected home technology brand. Despite strong awareness and a solid product, their marketing results had plateaued. Without confidence in which channels were delivering incremental growth, budget allocation became guesswork. Like many brands, they didn’t have a clear view of how their spend translated into profit.

This is where many organizations find themselves today: with plenty of data, but not enough clarity.

eero partnered with fusepoint to build a foundation for smarter decision-making. Through a bespoke marketing mix model (MMM) and a structured testing roadmap, we were able to:

But the real shift wasn’t just in the data, it was in how we helped the eero team approach their marketing plan and strategy. Measurement wasn’t treated as a report card. It became the blueprint for where and how to grow.

By reframing their measurement approach, eero was able to unlock meaningful growth, driving a double-digit-percent increase in total year-over-year revenue. More importantly, they gained confidence in their decision-making, a critical advantage in a competitive market.

As Amanda Byers, Head of Integrated Marketing at eero, put it:

“fusepoint didn’t just help us measure better, they transformed how we think about marketing strategy. Their data-led approach directly fueled a double-digit-percent jump in revenue.”

Reporting alone won’t drive growth. To scale efficiently, brands need a measurement strategy that ties directly to business outcomes. That requires:

When measurement becomes strategy, marketing teams stop chasing surface-level metrics and start building a roadmap to profitable growth.

eero’s story is just one example of what’s possible when brands move beyond reporting and embrace smarter measurement. At fusepoint, we believe this isn’t optional, it’s the future of marketing. 

The question for today’s leaders is: are you measuring for reporting, or are you measuring for growth?

Contact us today to see what we can do for your brand.