Simply increasing ad spend isn’t enough, it’s about optimizing every dollar. At fusepoint, we’ve seen firsthand how data-driven decision-making fuels real growth. Our clients achieved an aggregate of 16% YOY revenue increase with just a 3% rise in ad spend, and those who embraced optimized strategies outpaced their peers by 22%. The key? Eliminating wasted […]
Many brands are obsessed with “growth hacking”, constantly chasing new tactics, tools, and optimizations in search of marginal improvements. While experimentation is valuable, too many brands focus on the wrong things, ignoring the core fundamentals that drive real, sustainable growth. The reality? Brands generating under $100M in revenue often struggle with basic marketing principles. Before […]
Growing a brand to $20M+ in revenue isn’t about chasing advanced marketing measurement. Many small brands fall into the trap of thinking that sophisticated attribution models and media mix modeling (MMM) will unlock growth. But in reality, the most successful brands scale by getting the basics right. We’ve worked with over 1,700 brands, many of […]
Many companies are struggling with rising customer acquisition costs (CACs), stagnant performance, and an increasing reliance on discounts to drive sales. The problem? Most brands allocate their marketing budgets in a way that prioritizes short-term wins over long-term, sustainable growth. Instead of fueling true demand generation, they pour money into low-funnel tactics that capture existing […]
Marketing measurement can feel overwhelming. With endless data sources, conflicting reports, and evolving tracking methods, it’s easy to get lost. But here’s the truth: the confusion isn’t inherent, it’s driven by unnecessary complexity. Effective measurement boils down to two fundamental principles: Knowing when to use what (i.e., choosing the right measurement method for the right […]
Marketing measurement is often backward-looking, analyzing past performance, identifying anomalies, and scrambling to explain results after the fact. While diagnostic reporting has its place, it doesn’t help executives make forward-thinking, strategic decisions. The best marketing teams don’t just report on what happened; they create structured experiments to understand why it happened and what to do […]
Incrementality testing is becoming a staple in marketing measurement, with more brands leveraging it to assess their media effectiveness. We’ve conducted over 1,000 incrementality tests, and we work with many clients who also rely on other partners for this type of measurement. But here’s the issue: many brands use incrementality testing incorrectly. The purpose of […]
Incrementality testing is one of the most effective ways to measure the true impact of your marketing efforts. By systematically analyzing how different channels contribute to revenue, you can optimize spend and drive higher returns. Whether you’re new to incrementality testing or looking to refine your approach, this step-by-step roadmap will guide you through the […]
