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Most brands hit a point where growth slows—despite more ad spend, more campaigns, and more tools. The instinct is to work harder: launch more creative, increase budgets, and try new channels. But true, consistent revenue growth doesn’t come from doing more. It comes from doing the right things with ruthless precision. At fusepoint, we’ve seen […]
In an era where every week brings a new tool, tactic, or “growth hack,” it’s easy for brands to get distracted. Many people chase the latest digital marketing trends: AI prompts, new ad formats, or micro marketing optimization on platforms such as Meta, Google, and LinkedIn, hoping these innovations will unlock rapid growth. But despite […]
Growing a brand to $20M+ in revenue isn’t about chasing advanced marketing measurement. Many small brands fall into the trap of thinking that sophisticated attribution models and media mix modeling (MMM) will unlock growth. But in reality, the most successful brands scale by getting the basics right. We’ve worked with over 1,700 brands, many of […]
Marketing measurement can feel overwhelming. With endless data sources, conflicting reports, and evolving tracking methods, it’s easy to get lost. But here’s the truth: the confusion isn’t inherent, it’s driven by unnecessary complexity. Effective measurement boils down to two fundamental principles: Knowing when to use what (i.e., choosing the right measurement method for the right […]
Marketing measurement is often backward-looking, analyzing past performance, identifying anomalies, and scrambling to explain results after the fact. While diagnostic reporting has its place, it doesn’t help executives make forward-thinking, strategic decisions. The best marketing teams don’t just report on what happened; they create structured experiments to understand why it happened and what to do […]
Running an incrementality test is one of the most effective ways to determine whether your marketing efforts are truly generating incremental revenue. But what most teams miss is that the real value doesn’t come from the test itself; it comes from what you do immediately afterward. You’d be surprised how often brands run sophisticated tests, […]
Most brands aim to enhance their marketing performance, but few possess a truly reliable system for measuring marketing effectiveness. They look at platform dashboards, Google Analytics, last-click results, or short-term trends, none of which tell the full story. Incrementality testing changes that. It’s one of the most accurate ways to understand what your marketing actually […]
