INSIGHTS

Blogs

Discover insight-rich posts about the latest trends in marketing measurement and consumer insights for brands. The fusepoint Blog is jam-packed with the knowledge and foresight you need right now for what’s coming next.

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Weathering Market Uncertainty: Why Cutting Brand Spend Could Cost You

Scott Zakrajsek | April 15, 2025

You’ve Run an Incrementality Test—Now What?

Ben Dutter | March 26, 2025

A Step-by-Step Incrementality Testing Roadmap for 2025

Ben Dutter | March 12, 2025