The Missing Link Between Marketing and Finance? Smarter Measurement
Emily Sullivan | September 3, 2025
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Discover insight-rich posts about the latest trends in marketing measurement and consumer insights for brands. The fusepoint Blog is jam-packed with the knowledge and foresight you need right now for what’s coming next.
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Active: Measurement The Hidden Costs of DIY Marketing Measurement
Emily Sullivan | September 3, 2025
The DTC Halo Effect: Why Retail Media Measurement Needs a Reset
Emily Sullivan | September 3, 2025
Unlocking the Power of Media Mix Modeling in Modern Marketing
Emily Sullivan | September 3, 2025
Funnel Measurement: From Attribution to Modern Impact Analysis
Emily Sullivan | September 2, 2025
Why Low iROAS Is Normal (and Even Expected) for Top-of-Funnel Campaigns
Ben Dutter | August 14, 2025
Why Over-Optimization Is Hurting Your Media Performance
Ben Dutter | August 14, 2025
What Separates $30M Brands from $100M+ Scalers? One Word: Data
Scott Zakrajsek | June 18, 2025
Why is Measurement So Hard to Get Right?
Emily Sullivan | May 9, 2025
Why Measurement Software Alone Can’t Keep Up with Today’s Omnichannel Brands
Emily Sullivan | May 9, 2025
